Puzzled consumer

 Marketing and sales strategies are based on targeting and exploiting the human subconscious mind. 

You see, the human mind is divided into conscious and subconscious brains. The conscious mind is alert and analytic and applies discretion before accepting anything. But it’s only 10 percent. 

Whereas the subconscious mind is much wider, 90 percent, and more potent. It works continuously 24×7 and accepts anything and everything without any question or analysis. It never applies its own discretion, so it is vulnerable to any suggestions or pieces of information. It can’t differentiate between real value and fabricated pieces of information. 

Marketing strategies often delve into the realm of human psychology, aiming to understand and influence consumer behavior. While the concept of targeting the subconscious mind for marketing purposes is intriguing, it’s crucial to approach it with caution and ethical considerations.

The human subconscious is a complex network of thoughts, emotions, and memories that operate below our conscious awareness. It plays a significant role in shaping our decisions and preferences, often influencing our behavior without us even realizing it. Marketers, aware of this influence, may employ various tactics to tap into the subconscious:

  • Emotional association. Linking a product or service with positive emotions like happiness, security, or belonging can create a subconscious connection, making consumers more receptive to the brand.
  • Sensory cues. Utilizing specific colors, music, imagery, or even scents can evoke subconscious associations and influence perception. Think about the calming music used in spas or the vibrant colors associated with fast-food restaurants.
  • Storytelling. Embedding narratives within marketing messages can bypass conscious skepticism and resonate with the subconscious on an emotional level, making the message more memorable and impactful.
  • Subliminal messaging. While the effectiveness of subliminal messaging (presenting stimuli below the threshold of conscious perception) is highly debated and often legally restricted, the ethical implications surrounding its use remain a significant concern.
  • Ethics are paramount. Employing manipulative tactics or exploiting vulnerabilities in the subconscious for marketing purposes can be unethical and backfire, damaging brand reputation and consumer trust.
  • Transparency is key. Building genuine connections with consumers through transparent and honest communication is far more effective and sustainable in the long run.
  • Consciousness still reigns supreme. While the subconscious plays a role, consumers ultimately make conscious decisions based on a combination of factors, including logic, reason, and personal values.                                                                                                                                                      This article was inspired by a conversation with Gemini, a large language model from Google AI


 Marketers, advertisers, sellers, and affiliates take advantage of this weakness of the human subconscious mind. They repeatedly present their products to potential customers in every possible medium.

 After repeated suggestions, a weak, uncritical subconscious mind takes the message in and tempts to purchase the targeted product. It is the basis of all marketing and selling strategies. 

Satish Tripathi sctri48

Author: sctri48


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